Article Marketing is an efficient strategy to bring traffic and back links to a site. There are high page rank article directories like Ezine and Amazines which offer excellent visibility to the articles and provide a link back to the article posting site.

Let us now see step by step procedure for article marketing procedure:

• First step in article marketing is landing on a apt concept for writing an article.
• The article should be powerful enough to justify the site performance and promote a website or its product.
• Once we land up on an apt topic we can either write the article by our self or get the article outsourced.
• The article should have the following features:
• An excellent title
• Resourceful body text
• A short bio about the author
• A crisp and juicy Summary
• Meta keywords
• The most important part – Provide a hyperlink to your website at the end of the article
• Once the article is ready it needs to posted or submitted in high rank article directories
• Don’t forget to choose the apt category to post the article
• Choose a niche category where the article fits in aptly
• There are online article submission tools that auto submits your article to article directories

Do’s

• Write an informative article
• Choose excellent keywords
• Provide hyperlink to the site
• Write an excellent summary

Don’ts

• Do not make the article a marketing brochure
• Do not provide multiple hyperlinks
• Do not use copied content
• Do not make a boring article