E-mail marketing, though an old tool is an effective tool. When used properly e-mail marketing can act as an effective internet marketing strategy. Similarly when used foolishly it may affect site performance.

Mailing List

High performance sites with good traffic flow can generate a mailing list for the site by collecting subscriber emails. These emails are golden nuggets for site enhancement. Once the site gets a good collection of emails, the site can mail newsletters and promotional brochures with their new products to the subscribers.

E-mail marketing applications

• You can mail your new releases to your subscribers
• You can sell products through e-mail
• You can inform business info to subscribers
• You can promote your site through e-mail
• You can collect info using email

Do’s

• Send e-nails with specific content
• The content should be crisp and genuine
• Add a link to your web site in email
• Add an apology note to unintended recipient

Don’ts

• Do not spam customers with multiple emails
• Do not frame an email with fully marketing info
• Do not provide multiple links
• Do not forward emails in weekend
• Do not frame exhaustive emails