| E-Mail Marketing

E-mail marketing, though an old tool is an effective tool. When used properly e-mail marketing can act as an effective internet marketing strategy. Similarly when used foolishly it may affect site performance.
Mailing List
High performance sites with good traffic flow can generate a mailing list for the site by collecting subscriber emails. These emails are golden nuggets for site enhancement. Once the site gets a good collection of emails, the site can mail newsletters and promotional brochures with their new products to the subscribers.
E-mail marketing applications
- You can mail your new releases to your subscribers
- You can sell products through e-mail
- You can inform business info to subscribers
- You can promote your site through e-mail
- You can collect info using email
Do’s
- Send e-nails with specific content
- The content should be crisp and genuine
- Add a link to your web site in email
- Add an apology note to unintended recipient
Don’ts
- Do not spam customers with multiple emails
- Do not frame an email with fully marketing info
- Do not provide multiple links
- Do not forward emails in weekend
- Do not frame exhaustive emails
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